Jeffrey Baumgartner
The Fuzzy Back End of Innovation
You have doubtless heard of the fuzzy front end of innovation. It is another name for idea generation. But in the world of business there seems to be a compelling need to label a simple concept with a bit of silly jargon in order to confuse people. Hence, the term "fuzzy front end of innovation" was invented to imply that there is something fuzzy and unclear about having ideas. However, I would argue that the back-end of innovation is just as fuzzy and twice as necessary as the front end.